Black Friday Email Design | Interview Case Study

Three-hour design exercise completed as a final-round candidate for a Graphic Designer role. The brief prioritized creative and strategic thinking over fully polished execution, per the hiring team’s request.

I was provided the required campaign messaging (“30% off + 20%” and “Plus EDI — Only time of year”); all visual direction, layout, typography, color palette, and supporting copy were developed independently. The work was presented live to cross-functional stakeholders.